Looking to expand your marketing knowledge base? Join Arman Rousta, CEO of a leading integrated marketing agency and author of the 7 Pillars of Digital Marketing at the IBS 2016 Conference, for a thought provoking session and overview of a proprietary methodology for the planning, execution and evaluation of digital and traditional marketing campaigns. This tried and tested 7 Pillars system was developed from hands-on marketing experience with hundreds of companies over the past 20 years, including innovative startups like Ajustco. Learn how to implement 7 Pillars best practices and principles within your services business, regardless of size. No technical background in marketing is required.