Dr Anagnost Case Study: Build Online Reputation and Grow Practice

by Blueliner, January 30, 2017
Dr Anagnost Case Study: Build Online Reputation and Grow Practice

Dr. Steven Anagnost has dedicated his career to bringing the benefits of Minimally Invasive Spinal Surgery and Less Exposure Surgery (LES®) to Oklahoma, pioneering new surgical techniques of MIS spine surgery, and teaching these techniques to surgeons throughout the world.

 The Challenge
Dr Anagnost was the victim of a smear campaign by a group of corrupt doctors and malpractice lawyers that controlled the OK medical board. His name was publicly dragged through the mud for 5 years before the case was finally dropped. Negative information was all over the internet.

Blueliner’s Solution
Blueliner designed a comprehensive digital marketing strategy leveraging our proprietary 7 Pillars methodology to re-launch Dr Anagnost into the Tulsa market. We highlighted the truth about Dr Anagnost’s stellar patient record and public condemnation of the medical board’s actions by the OK Supreme Court and many OK lawmakers.

Actions Taken

Blueliner designed a new website for Dr Anagnost and optimized it for search engine results and mobile phone users. We also created active and engaging social media accounts that helped us reach a larger audience with our message.

Results

  • More than 2,000 page views in first 3 months, trending toward 1,000 views per month
  • All positive references on Google Search Page One
  • #1 ranked spine surgeon in Tulsa on the top rating services like Healthgrades (from 3.1 to 4.6)
  • Tremendous community feedback on justice page and posts
  • More than 600 social media followers

Testimonial

“Frank, Kristi and the Blueliner team have had a tremendous impact on impact my practice. They have helped me get the truth about the past 5 years out to thousands of people in Oklahoma. The feedback on my new website and social media presence has been overwhelmingly positive. Many colleagues and former patients have contacted me with congratulations and words of encouragement. I’m also seeing improvements in my patient pipeline. Blueliner helped me get out of an impossibly difficult and ugly place. They took the time to understand my situation and applied a thoughtful and customized approach. I highly recommend Blueliner to anyone looking for a digital marketing expert to improve or grow their practice or business.”

~ Dr Steven C Anagnost, Minimally Invasive Spine Surgeon