With Great Data Comes Great Responsibility

November 17, 2015

I am data. You are data. We are all data…and that’s why we have to zone in on our processes of data analytics and science as people because that is […]

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Poll: Celebrity endorsement in advertising… It does not always work!

November 26, 2012

Luxury brands are spending every year millions of dollars hoping to be able to engage as many fans as possible in as many ways as possible via as many channels […]

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The power of marketing language: when it is time to say “STOP”!

September 21, 2012

The rising popularity of social media represents a real opportunity for many businesses with one condition: to be used in an intelligent manner in such a way to boost their […]

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The customer you are looking for, you already have

September 20, 2012

The latest research done by Adobe Inc. and their Digital Index section of the website shows that the Pareto principle should not be forgotten and still plays a valuable role in the […]

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Digital Nation and Multi-Tasking – Impact on Marketing’s Language

September 10, 2012

Social Media has changed the way people think, the way people react, the way people communicate and the way companies brand themselves. For many, it is an integral part of […]

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Drowning in e-mail? You’re not alone.

February 14, 2012

Another awesome infographic on the topic of e-mail communication, developed by the Boomerang for Gmail tool that helps you schedule an email to be sent later. The infographic shares insights […]

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Twitter @the next level: CRM

August 15, 2011

Through the evolution of the business and practice of social media, it has become an efficient to not only to promote your business online, but to practice consumer relationship management […]

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Blueliner Manages COSSERP Website Design

June 22, 2011

Coss Systems has led the optimization of manufacturing since 1992.  Their software enterprise system, COSSERP, takes inventory of your production chain and offers a wealth of tools for product planning, […]

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Special Promotion For Marketing ROI Webinar on June 29th!

June 21, 2011

Blueliner has an exclusive interactive marketing webinar coming next week. We are offering a 50% off discount of the $199 retail price. That’s correct. You will pay $100 instead of […]

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Saturday Blueliner Newsminer

June 18, 2011

Hello everyone. I had a couple work items yesterday afternoon which prevented me from posting the weekly digital media wrapup. Thus, I present to you a special Saturday edition. Let […]

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