The Domino Game of Duplicate Content

January 2, 2013

In the digital marketing era, many companies rely on organic search as a way of fostering interest in their brand and gaining leads. Organic search is popular because of its […]

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Poll: Celebrity endorsement in advertising… It does not always work!

November 26, 2012

Luxury brands are spending every year millions of dollars hoping to be able to engage as many fans as possible in as many ways as possible via as many channels […]

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#Sandy: Social Media – more than social!

November 5, 2012

Organizations operating within emergency management are adjusting their communication policies and procedures in order to make the entire process of dealing with disasters more efficient. Due to the social media […]

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Monday Fun Facts: Youtube

October 22, 2012

Did you know that there is so much content uploaded on YouTube that it takes 1700 years to watch all of it? Did you know that Google bought YouTube on […]

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Guess who’s back!?

September 26, 2012

Do you remember MySpace? Yes, the social network which we all used before Facebook was cool? Yep, the one with the animated, noisy and colorful backgrounds and with that  creepy […]

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The power of marketing language: when it is time to say “STOP”!

September 21, 2012

The rising popularity of social media represents a real opportunity for many businesses with one condition: to be used in an intelligent manner in such a way to boost their […]

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The customer you are looking for, you already have

September 20, 2012

The latest research done by Adobe Inc. and their Digital Index section of the website shows that the Pareto principle should not be forgotten and still plays a valuable role in the […]

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Is advertising on social media worth it?

September 14, 2012

One can argue that those who doubt online ads are those who have never tried them… Can we say the same for the social media ads? Recently Hubspot published some […]

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Marketing for children or children for marketing?

September 14, 2012

Marketing and advertising for children has already been more challenging and complex. It is always related to emotional impact both for children and parents and more (very much more) psychology. […]

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Digital Nation and Multi-Tasking – Impact on Marketing’s Language

September 10, 2012

Social Media has changed the way people think, the way people react, the way people communicate and the way companies brand themselves. For many, it is an integral part of […]

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