With Great Data Comes Great Responsibility

November 17, 2015

I am data. You are data. We are all data…and that’s why we have to zone in on our processes of data analytics and science as people because that is […]

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Cross Platform Marketing in Children’s Media

April 17, 2013

A Blueliner client in the business of children’s media recently engaged in a series of meetings with Dreamworks Animation regarding one of his feature film screenplays. Dreamworks’ interest was simple […]

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Poll: Celebrity endorsement in advertising… It does not always work!

November 26, 2012

Luxury brands are spending every year millions of dollars hoping to be able to engage as many fans as possible in as many ways as possible via as many channels […]

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The customer you are looking for, you already have

September 20, 2012

The latest research done by Adobe Inc. and their Digital Index section of the website shows that the Pareto principle should not be forgotten and still plays a valuable role in the […]

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Is advertising on social media worth it?

September 14, 2012

One can argue that those who doubt online ads are those who have never tried them… Can we say the same for the social media ads? Recently Hubspot published some […]

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Marketing for children or children for marketing?

September 14, 2012

Marketing and advertising for children has already been more challenging and complex. It is always related to emotional impact both for children and parents and more (very much more) psychology. […]

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Digital Nation and Multi-Tasking – Impact on Marketing’s Language

September 10, 2012

Social Media has changed the way people think, the way people react, the way people communicate and the way companies brand themselves. For many, it is an integral part of […]

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Apple worth more then Google, Amazon, Ebay and Facebook combined!?

August 28, 2012

Up until recently, the most valuable company in the history of modern business was Microsoft, with market valuation at $620.58 billion back in the 1999 – when they were doing […]

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Facebook is rolling out new features and marketers are rolling their eyes

August 22, 2012

Today the largest social network made few updates to their Open Graph platform… it allowed users to tag their friends in 3rd party apps like social games (ex: FarmVille) and […]

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Google buys print ad to advertise online ad!?

August 21, 2012

Google’s marketing team made another move that spiked a lot of controversy and conversations about online vs. offline advertising all over the net. Last week, Google bought an print ad […]

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