Poll: Celebrity endorsement in advertising… It does not always work!

November 26, 2012

Luxury brands are spending every year millions of dollars hoping to be able to engage as many fans as possible in as many ways as possible via as many channels […]

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Marketing for children or children for marketing?

September 14, 2012

Marketing and advertising for children has already been more challenging and complex. It is always related to emotional impact both for children and parents and more (very much more) psychology. […]

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Women Entrepreneurs #2: Debbi Fields – “I love chocolate” entrepreneur!

August 31, 2012

“I knew I loved making cookies and every time I did, I made people happy. That was my business plan” Debbi Fields is the Founder of Mrs. Fields Cookies. small […]

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Top 20 most watched TED videos of all time

August 29, 2012

TED, the epic conference with a slogan “ideas worth sharing”, published their list of most watched videos of all times. Amongst the hundreds of inspirational videos gathered from official TED […]

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Apple worth more then Google, Amazon, Ebay and Facebook combined!?

August 28, 2012

Up until recently, the most valuable company in the history of modern business was Microsoft, with market valuation at $620.58 billion back in the 1999 – when they were doing […]

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Facebook is rolling out new features and marketers are rolling their eyes

August 22, 2012

Today the largest social network made few updates to their Open Graph platform… it allowed users to tag their friends in 3rd party apps like social games (ex: FarmVille) and […]

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Google buys print ad to advertise online ad!?

August 21, 2012

Google’s marketing team made another move that spiked a lot of controversy and conversations about online vs. offline advertising all over the net. Last week, Google bought an print ad […]

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Women Entrepreneurs #1: Louise Hay – The Entrepreneur of the Mind, Body, & Spirit

August 18, 2012

  Louise Hay, recently dubbed by the Australian media as the “closest thing to a living saint”  is known world-wide for her role in the self-help movement –  the relationship between the […]

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The Customer Base

August 7, 2012

What I naively thought was something that would pass by rather quickly has taken on a life of its own. How the statement from the President of Chick-fil-A could incite […]

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Project Re:Brief – Redefining online marketing

March 19, 2012

Project Re:Brief is Google’s latest initiative to expand the reach and awareness of digital marketing through re-adapting couple of the most epic marketing campaigns in the history of advertising for […]

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