The Lodge at Chaa Creek is a top eco resort & hotel in Belize, Central America. The main challenges were stale content, low organic search rankings and lack of social media presence. Blueliner needed to help the client increase Search Engine Optimization (SEO) presence, create brand awareness through social networks and drive reservations via web.
An SEO campaign was launched and the Chaa Creek Belize Travel blog was created with engaging content and interactive videos. Social networking profiles were created and optimized on Twitter, Facebook, Youtube and Flikr. Traffic to the website rose over 200%, and Chaa Creek’s website is now on the first page of the “Big 3” Search Engines for top keywords in the industry, such as “honeymoon vacation”. Online reservations rose from 60% to over 90% due to increased search traffic and brand awareness.