Health City needed to become a more visible and respected medical content resource on the web.
Blueliner ran a breast cancer awareness social media campaign over the course of one weekend, a time when most of the target audience allocates time to online research. The results were dramatic and historical. This strategy proved to be a huge success. Within only one evening, the post reached over 300k people organically. This strategy proved to be a major success in positively impacted organic reach without dipping into a paid media budget. This was the most engaging post for Health City with over 12k people having actually watched the embedded video.