Tactics (once successfully) used for SEO by a previous agency were penalized by major search engines. New algorithms considered much of the external in-links the web properties acquired to be unnatural. In consequence, previously high search engine results page (SERP) rankings for the client disappeared overnight, taking them from page one on major search engines for select search terms, to no ranking.
Blueliner developed an aggressive, focused, geo-targeted Search Engine Optimization campaign for SunSwept Resorts’ two main web properties. After sorting through past optimization procedures and manually removing them, Blueliner began the process of re-building the external in-link portfolio to reflect a natural, organically-successful website. Blueliner overhauled the search engine optimization and search engine marketing targeting strategies and sought to identify new niches, new entrance paths, and develop sets of highly targeted keywords within those niches that would convert into a targeted web user.