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Web Design
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CHALLENGE:

The client’s web properties were built on alternate content management systems, one of which was a custom build that the resort did not hold licensing rights to. This made optimization extremely difficult as it narrowed Blueliner’s ability to optimize the site and influence user behavior.

THE BLUELINER SOLUTION:

Blueliner re-created the websites on open source platforms. The re-created websites nearly mirrored the old sites in terms of branding and style, but included several changes to formatting, fonts, positioning, size, and mobile capabilities in order to optimize the site for maximum conversions.