The BodyHoliday enjoys an optimal occupancy rate year round with full occupancy during the busy season. That said, most of these visitors were being brought in via travel agents (expensive), or word of mouth referral (difficult to quantify). Website bookings at the thebodyholiday.com were minimal.
Using the site structure given, we created dedicated landing pages, that were content and keyword rich, with multiple calls to action, that all lead towards to same conversion end goal. Booking of Trip. The focus here would be to create mobile friendly landing pages, as we know most of the ads viewed on Facebook are from mobile users. Within a two month span, The BodyHoliday’s reported conversions significantly improved past set target rates even with a limited budget.