The BodyHoliday enjoyed an optimal occupancy rate year round with full occupancy during the busy season. That said, most of these visitors were brought in via travel agents (expensive), or word of mouth referral (difficult to quantify). Website bookings at the thebodyholiday.com were almost non- existent. The BodyHoliday wanted Blueliner to explore ad tactics that could drive online purchases before making a significant investment into a full site redesign.
With a limited budget per month in ad spend, Blueliner ran Ads that were segmented between three geographic market (U.S.A, Canada & U.K), specific vacation needs (Fitness vs Relaxation) and specific events the body holiday was offering at the time. Using, adwords and Facebook, Blueliner tested whether targeted ads geared towards these demographic profiles, and look alike audiences yielded a result (a booked purchase). Within a two month span, The BodyHoliday’s reported conversions significantly improved past set target rates even with a limited budget.