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online advertising

As the percentage of Internet consumer spending grows, more and more businesses are allocating portions of their budgets to online advertising.

Being seen by your audience is only half the battle. To drive ROI, a thorough and diversified advertising strategy must be employed; one that combines PPC, PPA and PPI tactics for optimal results.

Blueliner provides integrated online advertising campaigns that exposes to prospective buyers. Once a campaign begins, we track pertinent information such as traffic, conversions and user behavior. Our approach to online advertising combines creative messaging with heavy back-end analysis, to see what’s working and what could work better.

We specialize in various forms of online advertising including:

  • Pay Per Click
  • Contextual Advertising
  • Pay Per Acquisition
  • Pay Per Impression
  • Local Search Advertising
  • Text Link Advertising
  • Banner Ads
  • Blog Advertising
  • E-zine Advertising
  • Web Video Advertising

Our Online Advertising services include:

Online Ad Strategy
Before spending a dime, we determine which PPC engines (Yahoo, Google, MSN, Looksmart, Industry Brains, Ask, Enhance, etc.) and banner ad networks (DART, 24/7, Blogosphere, etc.) are most suitable. Target budgets for PPC and PPI campaigns are set, while ideas for creative and promotional campaigns are conceived and organized.
Media Planning & Placement
Occurring simultaneously with ad strategy, online media planning and placement is employed in an ongoing effort. It ties in closely with analytics to determine which networks, creative ads and keywords are yielding the best conversion rates.
Bid Management
Facilitates bidding and controls budgets on thousands of keyword phrases for all of the engines noted above.
Copywriting
It’s a scientific fact the wording of titles and descriptions impacts click-through rates, especially for paid searches. For example, using the same titles and descriptions for “cars” and “used cars” is a classic mistake and lost targeting opportunity. Time-consuming as it is, Blueliner experiments with variations and writes targeted copy for each keyword phrase to ensure optimal client benefit.
Rich Media Banner Design
Movement and interaction within banner ads attracts higher click-through rates. The goal is to design a series of interactive banner ads relative to different types of products. This gets the client into consumer psychology and behavioral targeting.
Click Fraud Detection
Blueliner employs independent click fraud measures that enable objective assessment and flags suspicious activities across all ad engines. Handling disputes and refunding accounts is part of this service.

For a free consultation, contact an Internet Marketing Specialist today.

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