Social Media Marketing

Podcasting

Podcasting is the transmission of  pre-recorded audio or video via the Internet and your IPod. It is an effective medium that lets you engage your audience at any time, wherever they may be, with your audio or video message.

Podcasts are no longer being used purely for entertainment purposes. Podcasting is turning into a communication strategy that allows companies to connect to their audience, while communicating new ideas, products and concepts. Podcasts applications vary from music promotions to audio books.

From a marketing persepective, the benefits of podcasting are:

• Generate quality and targeted website traffic
• Establish direct communication with customers and prospects
• Increase brand awareness and build loyal following
• Ease of distribution via Web

Blueliner can develop, manage and promote your podcasts. We have a full-service production division that specializes in podcasts and online videos. Our podcasting services include strategy development, scripting, production, graphic design, hosting, distribution and monitoring. Our production division houses the latest recording and editing equipment. Once the podcast is developed, our interactive marketing team will handle the distribution and optimization of your podcast including syndicating it to popular podcast directories.

For a free consultation, contact a Social Media specialist today.