The USTA is responsible for the U.S. Open, the finale of the Grand Slam tennis season. Each year, the players seem to attract more media attention and corporate sponsorships. The USTA has opened up the creative gates by letting the players be more vocal and animated over the past three years, with a creative campaign that is a parody of MTV’s popular reality series, Road Rules.
Arnold Worldwide tapped Eric Giovon’s creative talents, for three years in a row now (2005 – 2007), to pull off this series of prime time commercial spots, which typically start airing during Wimbledon in July. This year’s four spots, featuring Venus and Serena Williams, Andy Roddick, Roger Federer, Maria Sharapova and other star players, have gained a lot of media attention and social media buzz as well, ranking highly on YouTube.
Completely Bare was a hi-tech spa start-up that has grown to become one of the most popular spas in New York. To meet the demanding needs of its expanding online shopper base, Completely Bare needed to upgrade its website to offer new products, services and a more personable method for communication.
Blueliner offered Completely Bare a new-and-improved website containing, among other things, a sophisticated, built-in ecommerce system. Blueliner also developed an instructional DVD of Completely Bare’s flagship product, Wax Works, and a specially designed corporate blog containing a wealth of content for Completely Bare’s customers.
Maneri~Agraz Lighting Professionals take a unique approach with their clients. As educators and business partners, the lighting professionals at Maneri~Agraz are able to redesign your business operational costs and efficiency by re-designing the lighting of your commercial facility. From Pepsi and Nestle, to NASA, hundreds of businesses have trusted Maneri~Agraz with reducing their energy bills by providing energy efficient lighting.
Sunswept Resorts, a multi-million dollar, 3rd generation hotel management group, offers vacationers a true BodyHoliday through their luxurious and personal service, the Wellness Centre, located in the heart of St. Lucia. Using our proprietary 7 Pillars of Digital Marketing approach, Blueliner strategists were able to create a winning marketing program for Sunswept. Blueliner improved and revamped SunSwept’s Online Advertising campaigns by ensuring that the right keywords, creative and strategic placements are made, based on the seasonal factors and special offers.
Services Provided: Web Design and Development, Social Media, Search Engine Optimization (SEO), Email Marketing, Online Advertising
Health City Cayman Islands is a World-Class destination medical and surgical facility located Grand Cayman that provides more accessible and affordable, person-centered healthcare services. Blueliner implemented an interactive PR campaign centered around increasing local and global brand awareness.
Online Advertising, Marketing Strategy Planning, Web Design, Public Relations
The NYC-based YinOva Center offers patients a unique approach to healthcare that combines both Eastern and Western practices. Rooted in traditional Chinese medicine, the Center offers New Yorkers treatments for multiple chronic illnesses ranging from allergies and acne to anxiety and infertility. Using a wide variety of techniques and herbal remedies, the Center creates unique treatment plans to achieve optimal health for every patient.
Using the 7 Pillars of Digital Marketing framework, Blueliner transformed the YinOva Center’s online advertising approach and nearly doubled organic search visits within only 4 months. Blueliner also achieved top results in major search engines like Google, MSN and Yahoo. With Blueliner’s social media strategy recommendations, the Center’s social influence and value quickly improved.
Services provided: Online Advertising, SEO, Social Media, Web Design
Ajustco’s award-adjustable barrel bolt AjustLock® offers consumers a simple and easy solution to constantly broken locks. The AjustLock® is a flexible locking system that adjusts to most any situation. Having partnered with Blueliner, Ajustco’s sales doubled in 2014 and are on the same path for 2015! In addition, for a second year in a row, Ajustco was awarded the National Retail Hardware Association’s (NRHA) Merchandising Award for its innovative AjustLock barrel-bolt lock at the 2015 National Hardware Show. Check out the Lifetime Guarenteed AjustLock® in major retailers, such as Home Depot!
Services Provided: Branding, Business Plan Development, Public Relations, SEO, Social Media, Web Design, Web Development, Product Development
With 10 locations in New York City, OMG Jeans recently launched their online store, OMGJeans.com. Featuring well known brands such as Levis, Tommy Hilfiger, Sanuk, Puma, Wrangler, and more, OMG Jeans and Blueliner worked together to optimize their website for search. Blueliner used Search Engine Optimization, Paid Search, Email Marketing, and Social Media Strategy in order convert traffic to OMG into web sales.