Fundamental Financial was a start-up company entering the highly competitive student loan consolidation industry. Although in possession of a strong vision, Fundamental Financial was still in need of a brand identity and representation in the digital space. Blueliner took over and built the Fundamental brand from scratch. Blueliner designed a logo, tagline, and visually appealing website.
Since its 2007 launch, Blueliner has played an integral role in the development of Fundamental Financial. Blueliner has employed a number of digital marketing strategies, including fully optimizing the website and achieving top organic rankings on major search engines.