Jack Georges is a leading leather apparel retailer for the business world. Founded in 1987, Jack Georges offers leather handbags, laptop cases, and other products for men and women that are stylish and functional. The products test the time of durability and are created here in the USA.
Jack Georges wanted to compete with leading retailers online for sales. Their management met with Blueliner to develop a complex E-commerce campaign that would not only redevelop the brand for online consumers, but also invigorate sales for the retail outlets nationwide. The design team along with strategists at Blueliner updated the brand by designing a new website. The website was complimented by an Anar Studios (subsidiary of Blueliner Marketing) shot and produced photo-shoot, including product images. A rejuvenated SEO strategy has given Jack George’s an improved search presence. The Blueliner team enforced brand identity with Social Media Marketing, Email Marketing, and a new blog titled, “Success Stories”.