In one of the most competitive industries known to marketers (direct mail), Red Clay Media needed to find a cost-effective strategy to differentiate themselves from their competitors and spread the word about their expanding products and services, while reducing customer acquisition cost.
Thousands of businesses are seeking direct mail products and services via the Web. Hence, Blueliner developed and implemented an aggressive SEO campaign in order to bring Red Clay to the forefront of its user base. In addition to that, a blog was developed to increase visibility, and an entirely new website designed in order to reflect Red Clay’s evolving business offerings. Within 6 months, Red Clay achieved top placement in the natural listing of all major search engines. One year after the start of the campaign, Red Clay gained $1.5 million in revenues through this channel alone.