Cynthia lvie moved to Chicago in October 1998 with just two clients. Her company was initially called “Loose Ends Life & Project Management” and word of mouth quickly spread. As the largest firm of its kind in the Midwest, the company was re-branded White Space™ in January 2005. With Word of Mouth being her only source for lead generation, Cynthia knew she needed to diversify her ‘marketing strategy’. That’s when she was introduced to Blueliner.
Blueliner initiated a geo-targeted online advertising campaign to drive targeted traffic to the White Space website. An aggressive SEO campaign tailored towards the Midwest was also executed. Through Blueliner’s interactive efforts, including online advertising, SEO, blog and website development, White Space significantly increased its client base, while solidifying brand equity on a viral scale.