Intro

From web design and development to banner ads, search engine marketing, email marketing and more, we build creative that stands out and gets noticed. Our creative team is always pushing the limits of what is possible with digital technologies to bring new marketing initiatives to life. It takes truly strategic and creative work to grab consumers attention and move them to take action. That’s what the Blueliner team delivers.

Case study features

The Romantic Holiday

Luxury resorts in Saint Lucia are highly competitive. There are several other properties on island that aggressively fight for the digital and print media share. Blueliner completed a full analysis of the competition. Blueliner looked at everything from the market, to optimal performance windows, the niches that existed within the market (in both St. Lucia and the Caribbean as a whole), and the fluctuations of interest within those niches throughout the year. Blueliner’s marketing plan was comprised of models in which the resorts were allowed to share digital and traditional media market space with their competitors for particular niches, and alternate niches identified where the resorts could live independently.

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