We take a flexible approach to technical development processes. Blueliner’s technical experts follow Agile software development processes along with best practices in the “Getting Real” framework. This allows us to start design and implementation as soon as possible while constantly being able to adapt to changes in requirements.
We have found that having an old rigid system of technical project management without taking into account arising changes in requirements during a project life cycle does not work. Our team of skilled project managers, creative directors and QA specialists work together to deliver highly customized, easily maintainable websites that keep customers coming back.
Traffic numbers weren’t the client’s sole focus, and the ultimate goal remains bringing people to island. Blueliner had to identify targets more likely to convert in a saturated market. Because short tail search trends were so dependent on the allocation of yearly media spend, Blueliner was tasked with a solution for sustainable, targeted traffic. Blueliner researched the niche categories the brand was found in organically. In what segment did users regularly discuss the Cayman Islands as a point of interest and was there a steady stream of content and interest online in this cross section to justify optimizing the site organically for it? Blueliner identified the client's two main segments.