Rising songstress Shontelle collaborated with Caterpillar this past week at Blueliner‘s own Anar Studios in Jersey City. Eric Giovon was the photographer in residence, with set coordination coming from Amit Mallya. Caterpillar asked Shontelle to star in a new commercial aiming to market their women’s boot collection and other apparel. Blueliner secured some great images from the shoot. Get behind the scenes now. If you are too impatient for a photostream, then we have a collection of videos on the Blueliner Podcast Channel. Here’s a sample.
A longtime purveyor of leather business cases and travel luggage for the sophisticated professional, Jack Georges teamed with Blueliner to bring the collection alive at Anar Studios. Anar Studios, located in Jersey City, is an integral part of the digital marketing strategy for our clients. We have a resident photographer, Eric Giovon, who took the lead on this shoot. Eric handles our portfolio of services ranging from podcast production to digital photography with leading camera equipment.
The photo shoot with Jack Georges took place last weekend at Anar Studios. Collection staples were featured with some unexpected surprises. Credit must be given to Virginie Molle, Riyaad Edoo, and especially Amit Mallya. He was the visionary in designing feature concepts, collaborating with the stylists, and organizing the model roster while keeping them motivated. He states, “We wanted to take Jack Georges into a different league. We wanted to keep the business element but add some edge to it, some exclusiveness. I think with Espirit and Eric (Giovon), we were able to do that.” Here’s another look behind the scenes.