Arman Rousta

Arman Rousta

Chief Executive Officer

Arman is a serial Entrepreneur, and most recently the Founder and CEO of Blueliner Marketing, a leading digital agency headquartered in New York City. He is responsible for strategic planning, general management, Blueliner Lab’ s software R&D, and the company’ s expansion into new markets, such as Latin America, Europe and Asia.

Given his entrepreneurial success, Arman has been featured in media over the years, including Crain’ s NY, CNN Money, Wall Street Journal, NY Times, Time Magazine, Popular Mechanics, and others. Arman is a strong believer in ethical and Conscious business practice, which emanates in Blueliner’ s operating principles and his leadership values, which are expressed through his business and personal blogs.

Of particular significance to Arman is the betterment of opportunity for children. He Founded 401kid, an education funding advisory portal, in 2000 to serve this purpose. Through his work-life balance, Arman is dedicated to setting a positive example for how we can have success while being of service.

Prior to founding 401kid and Blueliner, Arman spent five years as Co-Founder and COO of Exeter Technologies, a New York based automotive electronics firm. Arman was a contributing inventor to several Exeter products and guided the launch of the popular Park Zone in 1998 by devising the marketing strategy, a training program, and an international sales force responsible for $7.5 million in sales over a two- year period. Park-Zone was sold in 1999 to publicly-held manufacturing company Measurement Specialties, Inc (AMEX: MSS)

Arman holds degrees in Economics-Political Science and Psychology from Columbia University, where he led the Men’ s Soccer Team to an Ivy League Championship and attained Academic All-Ivy Honors. Arman is an avid athlete, reader, writer and philosopher, avidly studying and researching issues related to wellness, productivity and Spirituality. His ideas and views are expressed through numerous blogs and publications, including Blueliner, 401kid and his personal blog ( He currently lives in Jersey City, NJ with his wife, Safia.