Branding, Content Management, Copywriting, Marketing Strategy, Online Advertising, Online Strategy, Social Media
Regina joined Blueliner in early 2015 as a project manager within its healthcare portfolio. In this role, Regina oversees key aspects of client’s digital content strategy and development, including information architecture, social media, copywriting and editing. She has also cultivated expertise in client services, business operations, and strategic communications over the past 7 years through her roles within organizations such as the Global Development Incubator (GDI), United Nations, Social Capital Markets and the U.S. Olympic Committee. At GDI, Regina worked with social enterprise clients to identify capacity gaps and accelerate their impact through a 2-year integrated program of diagnostic and implementation support which included market research, strategic planning, organizational design, financial management, and optimization of product / service offerings.
While completing her Bachelor’s degree in Economics and Psychology at Columbia University, Regina served as an EMT and volunteer Patient Advocate with Health Leads. She worked side by side with clinicians and social workers to ensure that basic resources were accessible to patients as a standard part of their quality care.